Cookies & Privacy Policy

Last updated: 20/05/2025

1. Who We Are

Luke Ward T/A Align Labs (“we,” “us,” “our”) is the Data Controller for personal data collected on this website, alignlabs.co.uk. This means we determine how and why your data is processed.

For any privacy-related concerns, you can contact us at:

• Email: info@alignlabs.co.uk
• Address: 5 Brayford Square, E1 0SG, London, UK

2. What Personal Data We Collect and Why

We collect and process personal data for the following purposes:

• Website Analytics: We collect anonymised IP addresses, device/browser type, and user behaviour data to improve site performance. This is based on our legitimate interest in understanding website usage.
• Marketing & Advertising: If you consent, we may use cookies such as Meta Pixel to track interactions and improve ad targeting. Meta Pixel may process hashed customer information (e.g., email, phone number, gender, and location) to personalise advertising and build lookalike audiences. All data is securely hashed before transmission to Meta. You can manage your preferences at any time via our cookie settings.
• Customer Inquiries: When you contact us, we collect your name, email, and any information provided to respond to your request. This is based on contractual necessity to provide customer support.
• Security and Fraud Prevention: We collect IP addresses and activity logs to detect and prevent fraud or abuse. This is based on our legitimate interest in maintaining security.

3. Cookies and Tracking Technologies

We use cookies to enhance your experience. By law, non-essential cookies will only be set with your consent.

• Essential Cookies: Required for website functionality and security.
• Marketing & Analytics Cookies: These cookies allow us to track user behaviour, optimise marketing campaigns, and personalise advertising. If consented, Meta Pixel may process hashed customer information (e.g., email, phone number, gender, and location) for ad targeting and lookalike audiences. All data is securely hashed before transmission to Meta.

You can manage or disable cookies at any time via the cookie consent banner or through your browser settings.

Opt-Out Links for Third-Party Tracking

• Google Analytics: tools.google.com/dlpage/gaoptout
• Meta Ads: www.facebook.com/adpreferences/

4. How Long We Keep Your Data

We only keep personal data as long as necessary for its intended purpose.

• Website analytics data is retained for 14 months, then anonymised.
• Customer inquiries are retained for 12 months unless ongoing support is required.
• Marketing data is kept until you unsubscribe or after 24 months of inactivity.
• Business transaction records are retained for 6 years where legally required for tax or accounting purposes. Other personal data is retained only as long as necessary under GDPR.

After these periods, your data will be deleted or anonymised.

5. Your Rights Under GDPR and UK GDPR

You have the following rights regarding your personal data:

• Right to Access: Request a copy of your personal data.
• Right to Rectification: Correct any inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data if it is no longer needed.
• Right to Restrict Processing: Limit how we use your data in certain cases.
• Right to Object: Stop data processing based on legitimate interests.
• Right to Data Portability: Receive a machine-readable copy of your data.

To exercise your rights, email info@alignlabs.co.uk.

If you believe your rights have been violated, you have the right to file a complaint with the UK Information Commissioner’s Office (ICO):

• Website: ico.org.uk

6. How We Protect Your Data

We implement strong security measures, including:

• Encryption: Data is encrypted during transmission.
• Access Controls: Only authorised personnel can access personal data.
• Regular Security Audits: We monitor for vulnerabilities and maintain compliance.
• Breach Notification: If a data breach occurs, we will notify affected users and the ICO within 72 hours, as required by UK GDPR.

7. Who We Share Your Data With

We do not sell personal data. However, we may share data with:

• Service Providers: Such as website analytics (Google Analytics) and IT security providers.
• Marketing Partners: If you have consented, we may process hashed customer information (e.g., email, phone number, gender, and location) using Meta Pixel for ad targeting and lookalike audiences. Meta only receives hashed data and does not receive raw personal information.
• Legal Authorities: If required by law or regulatory obligations.

If personal data is transferred outside the UK or EU, we ensure GDPR compliance using Standard Contractual Clauses (SCCs) or equivalent safeguards.

8. Children’s Privacy

Our services are not intended for children under 16. If we become aware that we have collected data from a child, we will delete it immediately.

9. Changes to This Policy

We may update this Cookies & Privacy Policy to reflect legal changes or improvements to our services. If significant changes occur, we will:

• Notify users via email (if subscribed).
• Post a notice on our website.

The latest version will always be available on this page.

10. Contact Us

If you have any questions or wish to exercise your rights, contact:

• Email: info@alignlabs.co.uk
• Address: 5 Brayford Square, E1 0SG, London, UK